:root{
  --bg:#0e0e0f;--panel:#1a1a1c;--line:#2c2c2f;--ink:#f2efe9;--mute:#a8a49c;--soft:#c9c5bd;
  --red:#d6322a;--red-hi:#ff5a4f;--red-deep:#b3241d;--paper:#f2efe9;--paper-ink:#0e0e0f;--paper-soft:#3b3a37;
  --pad:64px;--max:1312px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:'Inter Tight',system-ui,-apple-system,Segoe UI,sans-serif;line-height:1.5;-webkit-font-smoothing:antialiased}
a{color:var(--ink);text-decoration:none}
a:hover{color:var(--red-hi)}
img{max-width:100%;display:block}
:focus-visible{outline:3px solid var(--red-hi);outline-offset:3px}
.skip{position:absolute;left:-9999px;top:8px;background:var(--red);color:#fff;padding:12px 18px;z-index:100}
.skip:focus{left:8px}

.wrap{max-width:var(--max);margin:0 auto}
.section{padding:120px var(--pad)}

/* header */
.site-header{display:flex;flex-wrap:wrap;gap:16px;align-items:center;justify-content:space-between;padding:24px var(--pad);max-width:1440px;margin:0 auto}
.brand{font-size:28px;font-weight:800;letter-spacing:-.02em;color:var(--ink)}
.brand span{color:var(--red)}
.brand{display:inline-flex;align-items:center}
.brand img{display:block;border-radius:50%}
.nav{display:flex;flex-wrap:wrap;gap:8px 32px;font-size:15px;font-weight:500;letter-spacing:.04em;text-transform:uppercase}
.nav a{padding:12px 0;display:inline-block}
.nav a.cta{color:var(--red-hi)}

/* type */
.eyebrow{font-size:14px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--red-hi);margin:0 0 24px}
h1,h2,h3{margin:0;font-weight:800}
.display{font-family:'Source Sans 3','Inter Tight',system-ui,sans-serif;font-weight:800;font-size:clamp(48px,9.5vw,148px);line-height:.92;letter-spacing:-.02em}
.sub{margin:28px 0 0;font-size:clamp(28px,4.5vw,64px);line-height:1;font-weight:700;letter-spacing:-.03em;color:var(--red-hi)}
.h2{font-size:clamp(40px,6vw,88px);line-height:1;letter-spacing:-.035em}
.h3{font-size:clamp(34px,4.5vw,64px);line-height:1;letter-spacing:-.03em}
.lede{font-size:22px;line-height:1.5;color:var(--soft);max-width:620px;margin:0}

.btn{display:inline-block;background:var(--red);color:#fff;padding:20px 36px;font-size:16px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;border:0;cursor:pointer;font-family:inherit}
.btn:hover{background:var(--red-deep);color:#fff}
.link-u{display:inline-block;padding:14px 0;font-size:15px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;border-bottom:2px solid var(--red)}

/* hero */
.hero{padding:56px var(--pad) 96px;max-width:1440px;margin:0 auto}
.hero-row{display:flex;flex-wrap:wrap;gap:48px;margin-top:56px;align-items:flex-end;justify-content:space-between}
.hero-reel{margin-top:72px}

/* media tiles */
.media{position:relative;background:var(--panel);border:1px solid var(--line);aspect-ratio:16/9;overflow:hidden;width:100%}
.media img,.media iframe{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border:0}
.media .play{position:absolute;inset:0;display:flex;align-items:flex-end;justify-content:flex-start;background:linear-gradient(to top,rgba(14,14,15,.6),rgba(14,14,15,0) 38%);border:0;width:100%;height:100%;cursor:pointer;padding:24px}
.media .play:hover span{background:var(--red-hi)}
.media .play span{width:60px;height:60px;border-radius:50%;background:var(--red);display:flex;align-items:center;justify-content:center;transition:background .15s}
.media .play svg{width:24px;height:24px;fill:#fff;margin-left:3px}
.reel-note{font-size:14px;color:var(--mute);margin-top:12px;letter-spacing:.04em}

/* strip */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:0 var(--pad)}
.strip-grid{max-width:var(--max);margin:0 auto;display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr))}
.strip-item{padding:40px 24px}
.strip-item:first-child{padding-left:0}
.strip-item:last-child{padding-right:0}
.strip-item b{display:block;font-size:26px;letter-spacing:-.01em}
.strip-item p{margin:8px 0 0;font-size:16px;color:var(--mute)}

/* work */
.work-head{display:flex;flex-wrap:wrap;gap:24px;justify-content:space-between;align-items:flex-end;margin-bottom:56px}
.work-head p{margin:0;max-width:420px;font-size:18px;color:var(--mute)}
.feature-list{display:flex;flex-direction:column;gap:96px}
.feature{display:flex;flex-wrap:wrap;gap:40px;align-items:center}
.feature.flip{flex-wrap:wrap-reverse}
.feature .media-col{flex:1 1 640px;min-width:0}
.feature .text-col{flex:1 1 320px;min-width:0}
.num{font-size:14px;font-weight:700;letter-spacing:.16em;color:var(--red-hi);text-transform:uppercase}
.feature .h3{margin-top:12px}
.feature p.brief{margin:20px 0 0;font-size:18px;line-height:1.55;color:var(--soft)}
.feature .link-u{margin-top:24px}

.grid2{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,460px),1fr));gap:56px 40px}
.reel-note a{color:var(--soft);text-decoration:underline}
.reel-note a:hover{color:var(--red-hi)}
.grid3{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:40px}
.card a{display:block}
.card .media{aspect-ratio:16/9}
.card h3{font-size:28px;letter-spacing:-.02em;margin-top:18px}
.card .meta{font-size:14px;color:var(--mute);letter-spacing:.08em;text-transform:uppercase;margin-top:6px}
.more-head{margin:112px 0 40px;display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:16px}
.more-head h3{font-size:clamp(28px,3.5vw,44px);letter-spacing:-.025em}

/* paper band */
.paper{background:var(--paper);color:var(--paper-ink)}
.paper .eyebrow{color:var(--red-deep)}
.paper .lede{color:var(--paper-soft)}
.cols3{margin-top:72px;display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:48px}
.col{border-top:3px solid var(--paper-ink);padding-top:24px}
.col .num{color:var(--red-deep)}
.col h3{font-size:36px;letter-spacing:-.02em;margin-top:10px}
.col p{margin:14px 0 0;font-size:18px;color:var(--paper-soft)}
.make{margin-top:72px;border-top:1px solid #cfcbc2;padding-top:32px}
.make b{font-size:14px;letter-spacing:.18em;text-transform:uppercase;color:var(--red-deep)}
.make ul{list-style:none;margin:16px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:12px 40px;font-size:24px;font-weight:700;letter-spacing:-.01em}

/* studio */
.split{display:flex;flex-wrap:wrap;gap:56px;align-items:center}
.split>div{flex:1 1 480px;min-width:0}
.photo-slot{height:460px;background:var(--panel);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;text-align:center;padding:16px;color:var(--mute);font-size:13px;font-weight:700;letter-spacing:.18em;text-transform:uppercase}

/* contact */
.contact{border-top:1px solid var(--line)}
.contact-grid{display:flex;flex-wrap:wrap;gap:72px}
.contact-grid>*{flex:1 1 420px;min-width:0}
.steps{margin-top:48px}
.step{display:flex;gap:20px;padding:20px 0;border-top:1px solid var(--line);font-size:20px}
.step:last-child{border-bottom:1px solid var(--line)}
.step b{font-size:14px;letter-spacing:.16em;color:var(--red-hi);min-width:64px;padding-top:4px}
form.contact-form{display:flex;flex-direction:column;gap:20px}
.row{display:flex;flex-wrap:wrap;gap:20px}
.field{flex:1 1 200px;display:flex;flex-direction:column;gap:8px}
.field label{font-size:14px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--mute)}
.field input,.field textarea{background:var(--panel);border:1px solid #3a3a3e;color:var(--ink);font-size:17px;padding:0 16px;font-family:inherit;width:100%;height:52px;border-radius:0}
.field textarea{height:150px;padding:14px 16px;resize:vertical}
.hp{position:absolute;left:-9999px}
.form-status{font-size:18px;min-height:28px}
.form-status.ok{color:#8fd694}
.form-status.err{color:var(--red-hi)}
.note{font-size:16px;color:var(--mute)}

/* project page */
.project{padding:48px var(--pad) 96px;max-width:1440px;margin:0 auto}
.crumb{font-size:14px;letter-spacing:.08em;text-transform:uppercase;color:var(--mute)}
.crumb a{color:var(--mute)}
.crumb a:hover{color:var(--red-hi)}
.project h1{font-size:clamp(44px,8vw,120px);line-height:.95;letter-spacing:-.04em;margin-top:20px}
.facts{display:flex;flex-wrap:wrap;gap:12px 48px;margin:28px 0 48px;font-size:16px}
.facts span b{display:block;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--mute);margin-bottom:2px}
.project .brief{max-width:720px;font-size:22px;color:var(--soft);margin:48px 0 0}
.reach{max-width:720px;margin:32px 0 0;padding-top:24px;border-top:1px solid var(--line);font-size:18px;color:var(--soft)}
.reach b{display:block;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--red-hi);margin-bottom:6px}
.cta-band{margin-top:96px;border-top:1px solid var(--line);padding-top:56px;display:flex;flex-wrap:wrap;gap:32px;align-items:center;justify-content:space-between}
.cta-band h2{font-size:clamp(32px,4.5vw,60px);line-height:1;letter-spacing:-.03em;max-width:700px}
.pager{display:flex;flex-wrap:wrap;justify-content:space-between;gap:16px;margin-top:56px;font-size:15px;font-weight:700;letter-spacing:.06em;text-transform:uppercase}
.pager a{padding:12px 0}

/* footer */
.site-footer{border-top:1px solid var(--line);padding:40px var(--pad);display:flex;flex-wrap:wrap;gap:16px;justify-content:space-between;align-items:center;font-size:14px;color:var(--mute)}
.site-footer .brand{font-size:22px}

@media (max-width:720px){
  :root{--pad:20px}
  .section{padding:80px var(--pad)}
  .hero{padding-top:32px}
  .strip-item,.strip-item:first-child,.strip-item:last-child{padding:28px 0;border-bottom:1px solid var(--line)}
  .strip-item:last-child{border-bottom:0}
  .nav{gap:4px 20px;font-size:14px}
  .lede{font-size:19px}
  .media .play{padding:14px}
  .media .play span{width:48px;height:48px}
  .feature-list{gap:72px}
  .photo-slot{height:260px}
}

/* ===== Redesign: black menu bar, full-bleed hero, intro below, white strip ===== */
@font-face{font-family:'Bebas Neue';font-style:normal;font-weight:400;font-display:swap;src:url('fonts/bebas-neue.woff2') format('woff2')}
:root{--hpad:clamp(20px,2.6vw,52px)}
.site-header.topbar{background:#000;max-width:none;margin:0;padding:16px var(--hpad);border-bottom:1px solid #1f1f22}
.hero-full{position:relative;width:100%;aspect-ratio:16/9;min-height:520px;max-height:1200px;overflow:hidden;background:#000;color:#fff;display:flex;flex-direction:column}
.hero-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}
.hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.5) 0%,rgba(0,0,0,.18) 45%,rgba(0,0,0,0) 100%),linear-gradient(0deg,rgba(0,0,0,.65) 0%,rgba(0,0,0,0) 40%)}
.hero-link{position:absolute;inset:0;z-index:1}
.hero-title{position:relative;z-index:2;pointer-events:none;margin:0;padding:20px var(--hpad) 0;font-family:'Bebas Neue','Source Sans 3','Inter Tight',Impact,sans-serif;font-weight:400;font-size:clamp(56px,10.5vw,194px);line-height:.88;letter-spacing:.005em;text-transform:uppercase;color:#fff}
.hero-feat{position:absolute;z-index:3;left:var(--hpad);bottom:40px;display:flex;flex-wrap:wrap;gap:16px 20px;align-items:center}
.feat-play{width:60px;height:60px;border-radius:50%;background:var(--red);display:flex;align-items:center;justify-content:center;flex:none}
.feat-play svg{width:24px;height:24px;fill:#fff;margin-left:3px}
.feat-main{display:flex;flex-direction:column;gap:4px;line-height:1.15}
.feat-row{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 28px}
.feat-label{font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:rgba(255,255,255,.75)}
.feat-row strong{font-size:22px;font-weight:700;letter-spacing:-.01em}
.btn-ghost{display:inline-flex;align-items:baseline;gap:10px;padding:0;border:0;background:none;color:var(--red-hi);font-size:15px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;text-shadow:0 1px 8px rgba(0,0,0,.6);transition:color .18s}
.btn-ghost span{display:inline-block;transition:transform .18s}
.btn-ghost:hover{color:#fff}
.btn-ghost:hover span{transform:translateX(5px)}
.hero-intro{padding:64px var(--hpad) 96px;max-width:none;margin:0}
.hero-intro .sub{margin-top:0;font-family:'Bebas Neue','Source Sans 3','Inter Tight',Impact,sans-serif;font-weight:400;font-size:clamp(48px,7vw,120px);line-height:.92;letter-spacing:.01em;text-transform:uppercase}
.hero-intro .hero-row{margin-top:40px}
/* white "why" strip */
.strip{background:#fff;color:#0e0e0f;border-top:0;border-bottom:1px solid #e3e0d8}
.strip-item p{color:#4a4944}
.strip{padding:0 var(--hpad)}
.strip-grid{max-width:none}
@media (max-width:720px){
  .site-header.topbar{padding:14px var(--hpad)}
  .hero-full{aspect-ratio:auto;min-height:clamp(460px,76vh,700px)}
  .hero-title{padding-top:20px}
  .hero-feat{bottom:24px}
  .feat-play{width:48px;height:48px}
  .feat-row strong{font-size:18px}
  .hero-intro{padding:44px var(--hpad) 64px}
}

/* Typography: one display voice (Bebas Neue) for big headings */
.h2,.h3,.project h1,.col h3,.display{font-family:'Bebas Neue',Impact,'Inter Tight',sans-serif;font-weight:400;text-transform:uppercase}
.h2{font-size:clamp(56px,8.5vw,136px);line-height:.92;letter-spacing:.01em}
.h3{font-size:clamp(48px,6vw,88px);line-height:.94;letter-spacing:.01em}
.project h1{font-size:clamp(60px,10vw,168px);line-height:.9;letter-spacing:.005em}
.col h3{font-size:56px;line-height:.95;letter-spacing:.01em}
.cta-band h2,.more-head h3{font-family:'Bebas Neue',Impact,'Inter Tight',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.01em;line-height:.95}
.cta-band h2{font-size:clamp(44px,6vw,88px)}
.more-head h3{font-size:clamp(36px,4.5vw,64px)}

/* Buttons: text-only red caps with arrow, same as the hero link */
.btn{display:inline-flex;align-items:baseline;gap:10px;background:none;padding:6px 0;color:var(--red-hi);font-size:15px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;border:0;border-bottom:1px solid transparent;transition:color .18s}
.btn::after{content:"\2192";display:inline-block;transition:transform .18s}
.btn:hover{background:none;color:#fff}
.btn:hover::after{transform:translateX(5px)}
.btn:focus-visible{outline:2px solid var(--red-hi);outline-offset:6px}
.paper .btn,.strip .btn{color:var(--red-deep)}

/* One link style everywhere: white caps, red rule, arrow */
.btn,.btn-ghost,.link-u{display:inline-flex;align-items:baseline;gap:12px;background:none;padding:8px 0;color:var(--ink);font-family:inherit;font-size:15px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;border:0;border-bottom:2px solid var(--red);cursor:pointer;transition:color .18s,border-color .18s}
.btn::after,.link-u::after{content:"\2192";display:inline-block;transition:transform .18s}
.btn-ghost{text-shadow:0 1px 8px rgba(0,0,0,.6);color:#fff}
.btn:hover,.btn-ghost:hover,.link-u:hover{background:none;color:#fff;border-bottom-color:var(--red-hi)}
.btn:hover::after,.link-u:hover::after{transform:translateX(5px)}
.paper .btn,.paper .link-u,.strip .btn{color:#0e0e0f}
.paper .btn:hover,.paper .link-u:hover{color:var(--red-deep)}

/* Legal pages */
.legal{max-width:820px}
.legal h3{font-family:'Inter Tight',system-ui,sans-serif;font-size:22px;font-weight:700;letter-spacing:-.01em;text-transform:none;margin:44px 0 12px}
.legal p,.legal li{font-size:17px;line-height:1.65;color:#cfcdc6}
.legal ul{padding-left:22px;margin:12px 0}
.legal li{margin:8px 0}
.legal b{color:var(--ink)}
.foot-link{margin-left:20px;text-decoration:underline;text-underline-offset:3px}
.foot-link:hover{color:var(--ink)}