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It’s Time To Grow Up
CategoryCommercialClientRedBalloonFormatOne-minute spot with several cutdownsShot atNashville Studios stageVirtual productionVPS LED / VPS Group, LLCProduction byBiG Studio Group / The BiG Agency
RedBalloon, a culture-first jobs platform, needed a way to show job seekers what a workplace that values them looks like. We answered with satire. Children say what they want to be when they grow up, and the answers make the point: no one dreams of a job where they are ridiculed or harassed.
ReachReported 7 million views across social platforms at launch. Reach has since grown well beyond that, as the spot was picked up by broadcast news outlets and influencers.